Louisiana Tradition – Brand Guidelines is a comprehensive and carefully considered collection of standards that define and protect the visual identity of the rebrand. This guide serves as a foundational tool, outlining how to consistently apply every element of the brand, from logo usage and color palette to typography, layout systems, and imagery treatment for marketing materials. It ensures that the brand’s essence remains clear, cohesive, and recognizable across all platforms.

The guidelines are enclosed in a handcrafted wooden booklet, meticulously designed, cut, stained, and assembled by hand to hold the printed pages tightly. This tactile piece reflects the values of the Louisiana Tradition brand itself: care, craft, and a deep respect for cultural heritage. The physical format elevates the experience of engaging with the brand.